We’re here to help you make a positive impact while being kind to the environment and supporting a fair society. We blend strategic thinking and creativity with smart, sustainable practices, so your brand can thrive and contribute to a better world.
client
Samwise
industry
Retail
year
2024
services
Brand & Communication Strategy
Brand Identity
Design
Naming
We’ve been supporting Samwise on this journey for several years. In late 2023, we helped shape the visual identity of what was then still Savings United. As the company’s focus and services evolved, it became clear that a new name was needed – one that reflects a shift from transactional value to meaningful, editorial connections between media and brands. In 2025, we led the complete renaming process – developing the name Samwise, inspired by the idea of a loyal and trustworthy partner by your side. The visual identity remains fluid, symbolising continuous transformation. Together with our partner REJELL, who created the original image film, we’re proud to have supported this evolution from the inside out.
