client
Dear Francis
industry
Media house
year
2025
services
Brand & Communication Strategy
Brand Identity
Design
Naming
VANDUER partnered with Dear Francis from the ground up – from strategic naming and brand positioning to the full visual identity and digital presence. We created a name that feels personal and open, yet confident. The visual system is minimal but expressive, built to hold space for storytelling across formats and platforms. A brand designed to evolve – with intention, clarity, and soul.