Samwise (formerly Savings United) builds reliable software solutions that help premium media houses and publishers generate new revenue streams and stay relevant in an AI-driven world. Their technology combines high-performance systems with data insights – empowering publishers to create authentic e-commerce platforms that connect with audiences and support long-term growth.
We’ve been supporting Samwise on this journey for several years. In late 2023, we helped shape the visual identity of what was then still Savings United. As the company’s focus and services evolved, it became clear that a new name was needed – one that reflects a shift from transactional value to meaningful, editorial connections between media and brands. In 2025, we led the complete renaming process – developing the name Samwise, inspired by the idea of a loyal and trustworthy partner by your side. The visual identity remains fluid, symbolising continuous transformation. Together with our partner REJELL, who created the original image film, we’re proud to have supported this evolution from the inside out.
