runamics is a Hamburg-based running brand, creating some of the world’s most sustainable sportswear. They’re innovators and pioneers, always finding solutions to making each seam, every button and every piece of fabric not only sustainable but completely recyclable and bio-degradable. Their goal is to become Cradle to Cradle Certified® across their entire portfolio. Together with the founders, we helped sharpen both brand strategy and identity – finding clarity on who they are and how they position themselves in an overcrowded market. Additionally, we’re responsible for creating various campaigns for their product lines as well as any brand communication – working closely with the runamics team to continuously learn, optimise and improve.