Portrait of an indigenous person in traditional ceremonial dress with geometric body tattoos, seated against ancient tree roots in a rainforest – hero image from the Act Meraki brand identity by VANDUER

Meraki

Year
2024
Brand Strategy
Brand Design
UX & UI
Art Direction & Copy

Meraki is a foundation dedicated to driving the transition toward a more regenerative and distributive economy. Serving as an umbrella organization for various brands and projects – including VANDUER – Meraki leverages profit-oriented strategies to support environmental and humanitarian causes. As part of this network, VANDUER was entrusted with building the Meraki brand from the ground up. This involved crafting every aspect of its identity, including brand strategy, naming, tagline, logo, visual design, and the overall look and feel of its website.

Four-panel street poster campaign for Act Meraki: arctic penguin photography, "Power to the Oceans" on blue, underwater shark image with logo, and yellow Act Meraki wordmark panel
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Spark Media Foundation
Stories can change the world.
Brand Design
UX & UI
Art Direction & Copy