Outdoor billboard mockup for Dear Francis showing the brand campaign headline "Reimagining media for a changing world" in green and yellow type on a dark cinematic background

Dear Francis

Year
2025
Strategy
Brand
Design

Dear Francis is a digital media house shaped by soul, driven by relevance, and empowered by technology. As part of the Meraki Group, the brand is committed to telling stories that matter. With a focus on purposeful content and continuous creative evolution, Dear Francis is redefining what it means to be a media brand in today's world.

Animated reveal of the Dear Francis DF serif monogram in yellow over a cinematic background of a person reading a newspaper

From strategy to brand.

VANDUER partnered with Dear Francis from the ground up – from strategic naming and brand positioning to the full visual identity and digital presence. We created a name that feels personal and open, yet confident. The visual system is minimal but expressive, built to hold space for storytelling across formats and platforms. A brand designed to evolve – with intention, clarity, and soul.

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Spark Media Foundation
Stories can change the world.
Brand Design
UX & UI
Art Direction & Copy