Savings United

Save time. Spend less. Protect more.

Savings United is the leading couponing partner of premium media publishers in the USA, South America and Europe. This allows publishers to generate ad revenue while staying journalistically independent. As a couponing company, Savings United is well aware of their role in driving consumerism – and its effects on society and the planet. This is why SU began to reflect on its business model – striving to not only transform the company internally but also what products they offer.

In 2023, Savings United commissioned VANDUER to revise its brand identity to reflect their transformation process and its founders growing commitment to environmental, social and economical aspects. Beyond creating a bold new brand identity, we’re also working on the mammoth task of communicating their transformation process – and through it, helping inspire other companies to take their first steps in transforming their businesses.


Brand Strategy, Brand Identity, Brand Tonality, Logo, Claim, Design System, Website, Copywriting, Film, Communication Strategy